
Our beginning
Our journey began in Kolkata, India — Where craft is inherited, not learned, and time is measured in technique, not trend. House of Iraa was created in 2017 to preserve that artistry — To showcase Indian craftsmanship with restraint, structure, and global relevance through intricately hand-embellished jackets and blazers crafted by skilled Indian artisans.
The Journey...
From this foundation, Âme was born.
Not as a departure – but as an expansion.
Over time, it became clear, this was not only about garments.
It was about expression.
Âme emerged as that evolution and was born from that understanding —that craft carries memory,and memory carries soul.
A house grounded in heritage, designed for the world.
I had a very specific design reference and honestly wasn’t sure if it could be executed exactly the same. But the detailing they achieved in the embroidery was beyond my expectations. The handwork is extremely fine and clean. You can actually see the craftsmanship in every stitch.
Ritika Mehra – Delhi
What I loved most was the finishing. Even from the inside, the garment was perfectly neat. The beadwork was secure and beautifully aligned. It didn’t feel mass-produced — it felt made for me.
Ayesha Khan – Mumbai
I’ve worked with multiple designers before, but the level of patience and clarity here was refreshing. They shared progress updates and made sure I was comfortable with every stage. The final outfit looked even better in person than in pictures.
Niharika Sethi – Jaipur
The embroidery detailing is extremely intricate. You can tell it’s handcrafted. I wore it to a wedding and received so many compliments — especially on the texture and richness of the work.
Simran Arora – Chandigarh

Visit Our Store
Rains HQ, Jens Olsens Vej 13 ,8200 Aarhus N, Denmark
Email : sayhello@clotyastore.com
Phone (+45) 7199 2516
Âme stands for soul —— the soul of creation, the soul of craft, the soul of culture, the soul of expression.
Heritage is not static.
It travels. It transforms. It transcends.
Indian artisans skills showing globally but rooted aesthetically.